Tuesday 2 February 2010

2010 - A New Decade

from my new blog...













I like to think that any event contains in itself the seed of both crisis and opportunity, especially on a micro level. This year just passed, the Year of the Ox, was a challenging one for me and yet it contained the seeds of future opportunities. I recall someone pondering on the metaphor of the ox that pulls the plough to break the ground in order prepare the soil for a new sowing. How true that was for me! read more

Thursday 7 May 2009

Launching of Visionwell Coaching Club


The Visionwell Coaching Club was launched today in the heart of Hoxton, East London, to offer an exciting coaching space to the local community. It has also become an online community as a new group on Facebook.

Visionwell Coaching Club is dedicated to the cause of making people happy through leading a meaningful life. Its aims are to explore, define and inspire the meaning of happiness and fulfilment through a creative approach to film, the wonders of mindfulness and the power of choice. Its coaching role is to lead and support each individual in finding a sense of purpose, defining and pursuing the path towards the work one loves, and creating value out of any situation and relationship along the way.

Visionwell is a metaphor to make us reflect.

We are a well of vision. We also live in a visual age hence the use of creative approach to film in coaching – which also helps to identify the emotional blockages that we unwittingly project onto the outside world.

Mission Statement

Visionwell Coaching: Protect Your Dreams!

"Making the world happy one person at a time"

Behind this pledge is the belief that true happiness and lasting peace in society at large lies in our individual sense of fulfilment, and the conviction that everyone has the capacity and the right to pursue a fulfilled life through the realisation of our own unique talents. Because "everyone has been made for some particular work and the desire for that work has been put in his heart", in the words of the Persian poet and philosopher Rumi.

"Nothing limits achievement like small thinking; nothing expands possibilities like unleashed thinking." – William Ward

Rossana Chiarelli


click here for the Italian version


Wednesday 29 April 2009

The previous posts are estracts from the article
Shooting from the Belly published in 2003 on


















"Spinning Lifeline celebrates the lives of independent and original women living at various historical periods and in different geographical locations. It is a diverse collection of texts - mostly analytical essays, but including some extracts from original journals that have not previously been published. Reding them is an inspiration and an education." - Lucy Lewis

click here for the Italian version

Tuesday 28 April 2009

Shooting From The Belly... X Isles. My Story..

Video making in Coaching. Producing a diary on video can be a powerful and healing experience more so than just writing a diary. This has been my experience when I produced X Isles, a video diary in the style of visual scrapbook, which is about my perception of life at a particular point in my existence. It is a kind of journey in the private world of a young woman living abroad. Though it is about myself, it doesn’t contain many images of myself – apart from those of my childhood – rather it describes the world as I see it, or saw it at the time, like a visual stream of consciousness.

The initial idea was to explore some of the themes about narrative I was interested in at the time, such as identity and its construction, sense of belonging, global history. The images of the two countries are interspersed together with stereotypes constructed by the mass media. Beginning with old images projected by an old 8mm film, the young woman is going through her childhood memories. A phone rings and the answering voice replies (as if carrying on an ongoing conversation) “no, I’ve said it already. I’m not coming back” in a foreign language. The young woman is talking to her mother who is at the other end of the line and is asking, an all too often repeated question: “When are you going to come home again?”

X Isles is a highly personal work, produced during a period of intense questioning and inner search. I was at the end of my first degree and this was to be the final project. It was not produced with an audience in mind and I myself wasn’t clear about the outcome: I never claimed to want to make it for other people. I was searching for something and wasn’t interested in thinking about audiences! The process of creative filmmaking in itself was the thing that really mattered. Besides, it was a time for experimentation in the craft of storytelling on video, as well as a period of profound identity crisis. I had my head full of fascinating theory which I absorbed and debated in a foreign language for three intense years, an experience that totally change me and left me with an excruciating yearning to find my roots again –through language, through images, through stereotypes, through sound, music, memories, food. But it felt like trying to grab hold of water: I could no longer find what I was looking for in my Italian heritage and in the process I ended up wondering what were there to be found anyway.

This is what X Isles is about, the internal struggle one ends up fighting when one loses perspective of the process of growth and tries to resist change. It can be very messy and one is left feeling raw and vulnerable and, indeed, exposed. Looking back at all this obviously gives me perspective on that period and I can say that, despite the mess, it was all very enjoyable and even therapeutic. Now I’m left with a tangible memory of what was going on in my mind at that time. As I mentioned already,
X Isles is a highly personal narrative, at times obscure and even amusing perhaps. It’s an inconclusive narrative that goes in circles and cycles and that’s how I see life. Those who have watched it have been able to enjoy it perhaps because of its innocence and rawness.

I will always look upon X Isles with fondness as it contains memories, my personal memories and images from childhood with people who are no longer with us. I urge anybody to do the same, to use the medium of video as a tool for expression, and I’m keen to help others piecing together their stories through a visual narrative. That’s my aim now, to build awareness of the benefits of writing one’s story on video and offer a new vehicle for video production and consumption as a tool in coaching, through Visionwell ©

Rossana Chiarelli

X Isles - Part 1

X Isles - Part 2


click here for the Italian version



Shooting From The Belly....MANA

Mana - Lives In Brief


On video biographies.

Mine is not a traditional type of writing although it is gradually becoming more established. I write journals, but not on paper. I keep a diary, though not only with a pen. I use words, but express myself with images. I am bilingual and live in that strange place between two languages and cultures. I use video to describe the way I see the world, to record my memoirs and tell the stories of other women. The digital medium is my paper and the lens is my pen. My writing has grammar, rhythm, punctuation, rhyming and stanzas. It contains more than just words and speaks my languages at the same time.

Indeed, behind every production there is a lengthy preparation and a script that forms the spine of the narrative. In fact, some established conventions can provide a useful structure to those who wish to explore this medium in more depths. Some of my favourite video productions were mere study of such conventions. They were experiences that allowed me to exploit and observe the dynamics of mediation in making video biographies about the other subjects. One such example was Mana, a short about a Japanese contemporary dancer, which was commissioned as part of a series called Lives In Brief.

As the name suggests it was to be a very short documentary in the style of video diary, which described the essence of someone’s life.


I stumbled across my subject almost by chance, after doing pre-production work on another person who had to pull out at the last minute! There I was, in London (at the time I was based in Bournemouth) with my crew in place and no subject to interview, wondering how on earth I was going to shoot my piece! Luckily, a colleague and friend who was in London with Mana at the time, told me that she was happy to do the interview with me despite the fact that she was due to fly back to New York the next day. So I called Mana on the phone at about midnight and quickly briefed her about the questions I was going to ask her. It was such a fortuitous chance and she was marvellous about the whole thing.

Talking to her was so enlightening. It was impressive to learn how she dealt with her life, including the overcoming of her disability and her way of being so candid about it on camera. The important thing for me, as far as the piece was concerned, was not to make her disability the central focus of the narrative: Mana was not a last minute substitution, she really was an incredible subject because she a was a strong individual who chose to leave a constrictive culture and emigrated to a place where she felt free to express herself and her individual talent. I felt an affinity with her for choosing to challenge her role as a woman, imposed by her own culture and move to a new country where she could start defining herself in hero own terms.

What happened afterward in her life, namely the tragedy of losing her sight, contributed to add strength to an already remarkable person. Her disability had not only made her stronger but it had become a catalyst in her commitment to her art. For space reasons I cold not include all that was said during the whole interview, but I can say that I was truly humbled when she explained to me that her blindness became an eye opener in her life, especially with regards to her calling: it was then that dancing became a vocations. For research purposes the piece could not exceed the three minutes and this forced a strong editorial control from my part, but I believe that with integrity one can refrain from sensationalising a subject for the sake of manipulating the audience emotional response, whilst at the same time putting across the message on an inspiring story that will stir the viewer in a positive way.

Rossana Chiarelli

click here for the Italian version